Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Oath has begun to integrate in-store, point-of-sale retail data into online ad targeting, identifying customers' activities and building out device graphs to understand how online data influences
in-store purchases. Read the whole story
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by Laurie Sullivan
Google has rolled out a new snippet search experience providing multiple answers based on the query. The change was announced in late January. Read the whole story
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by Laurie Sullivan
iSpot.tv and LiveRamp have entered a partnership that brings digital measurement tools to television media buys, including broadcast, OTT, syndicated, and local television. Read the whole story
by Joe Mandese
Two essential pieces of intelligence about the media economy were unveiled during WPP's quarterly presentation to investors Thursday. The first one provides some insight … Read the whole story
by Laurie Sullivan
Dianomi, a native content marketing platform used by financial advertisers and tier one publishers, has secured $8.7 million (GBP6.3m) in capital investment from BGF, … Read the whole story
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by Ray Schultz
A new alliance between Dropbox and Google Cloud will enable users to access Google documents in Dropbox. Read the whole story
COMMENTARY
by Ken Sahlin, Op-Ed Contributor
Marketers are moving away from thinking about channels and more about the consumers' journey and location. While being agnostic about the medium is helpful … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While consumers are using smart home speakers to listen to music and answer questions, they're also increasingly using them to buy things. Voice shopping … Read the whole story