Performance Marketing Insider
by Laurie Sullivan, Staff Writer
It's a good idea with great intentions. But not even the $6 million raised to launch NewsGuard can help without the buy-in of Google, Bing, Facebook, Twitter and other big … Read the whole story
-
by Laurie Sullivan
The goal is to keep AdWords running fast and stay within "manager account limits" -- defined by Google as the maximum number of active, … Read the whole story
-
by Laurie Sullivan
The acquisition provides a digital platform for WeWork, which creates workspaces in the physical world. For Conductor, it provides access to capital and resources … Read the whole story
-
by Wendy Davis
"The court's decision here has dramatic, far-reaching practical implications for all online publishers, social media and content platforms, and Internet users," Time, Yahoo, Breitbart … Read the whole story
-
by Ray Schultz
A new feature from Campaigner allows email marketers to create personalized landing pages. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Certification may seem late -- until you realise the standard has only just been ratified on both sides of the pond. Read the whole story
by Tanya Gazdik
"D & G have consistently produced highly creative and very effective work across channels for years," says Ian Beavis, chief strategy officer at AMCI … Read the whole story
-
by Ray Schultz
Two high-tech companies -- Bombora and Marketo -- are teaming up to help identify companies on the market for products and services. Read the whole story

COMMENTARY
by Lynn Tornabene, Columnist
"All politics is local" was a phrase made famous by the late Speaker of the House, Tip O'Neill, and today, all marketing is local. Read the whole story