Performance Marketing Insider
by Laurie Sullivan, Staff Writer
In data released this week, Hitwise shows that nearly every major purchase now begins with a web search to research products, reviews, destinations, and prices. Read the whole story
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by Laurie Sullivan
Geared toward marketers advertising on Amazon, Kantar Media on Wednesday announced the launch of a competitive intelligence tool for monitoring and optimizing paid-search performance … Read the whole story
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by Laurie Sullivan
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called this release "the most significant revamp" of Adobe Advertising Cloud Search since the … Read the whole story
by Joe Mandese
Taboola on Wednesday released comScore data indicating impressive growth and is using it as an opportunity to project an even more impressive one: $1 … Read the whole story
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by Wendy Davis
Google has tentatively agreed to settle an 8-year-old privacy battle over the collection of data by its Street View cars, according to court papers … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While almost all consumers, at 95%, have heard of smart speakers, one in five don't know much about them, based on a new study. Read the whole story
by Joe Mandese
In about the time it takes for you to consider this chart, 18,000 people will have hooked up on Tinder, according to an analysis … Read the whole story