Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The Forrester report suggests retail brands will invest 55% more in online marketing and advertising by 2023 and less in traditional search channels as more consumers head toward Amazon and … Read the whole story
by Laurie Sullivan
A report released Thursday to celebrate women on International Women's Day highlights ways for brands to target this powerhouse generation by identifying the types … Read the whole story
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by Laurie Sullivan
Cross-device identity company Drawbridge confirmed it will exit its advertising business in countries connected to the European Union in response to the General Data … Read the whole story
COMMENTARY
by Mike Dougherty, Op-Ed Contributor
With the development of speech technology, VXML and voice applications, talking with computers became more feasible, making Sun Microsystem's Bill Joy's "Weird Web" theory … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Blockchain might seem like the sort of faux-fabulous technology that will go down in history with Segway and MapQuest. But it's technically elegant., new, … Read the whole story
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by Ray Schultz
Consulting firm Munvo has created a personalization practice using Evergage's capabilities. Read the whole story
by Chuck Martin
A set of virtual reality experiences is planned for launch at South by Southwest (SXSW). HTC Vive and Ready Player One are introducing eight … Read the whole story
COMMENTARY
by Paul Sonntag, Columnist
With the EU's General Data Protection Regulation (GDPR) going into effect on May 25, many organizations are coming to the realization that the time … Read the whole story