Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Search engines could be forced to publicly reveal their ranking formulas, often viewed as the secret intellectual property behind their business model. Read the whole story
-
by Laurie Sullivan
Google on Thursday will announce plans to aggressively move into in-app mobile advertising with the launch of new strategies to monetize mobile gaming apps … Read the whole story
-
by Laurie Sullivan
Many more major brands are pumping big ad dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some … Read the whole story
-
by Laurie Sullivan
Google calls the latest navigation routes added for transit in its Maps platform "wheelchair accessible," but the routes can also support moms with strollers. Read the whole story
by Chuck Martin
Consumers shop more often in a store, via mobile website or mobile apps than through digital home assistants, according to a survey by SmarterHQ. Read the whole story
by Chuck Martin
Dunkin' Donuts has added voice ordering through its On-the-Go Mobile ordering service. The service is now available through the Google Assistant on iPhones and … Read the whole story
COMMENTARY
by John Zealley, Columnist
Consumer behavior is always changing, but in the connected world the pace of change is accelerating. It's a world where digital technology has seen … Read the whole story
-
by Wendy Davis
A judge's ruling could force news organizations, social media services and web users to change the way they display material, the News Media Alliance … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
More than one year after the last presidential election, the Federal Election Commission is inching forward with plans to craft new rules for online … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Parents have become power users of voice assistance, based on a Google study that surveyed 1,600 U.S. adults who are active users of voice-activated … Read the whole story