Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Police in Raleigh, North Carolina are using new legal means to collect location data from devices that come close to crime scenes in an effort to find criminals. Read the whole story
by Laurie Sullivan
Google will partner with news publications to help highlight the most accurate information possible. Launch partners include The New York Times, The Washington Post, … Read the whole story
by Laurie Sullivan
Amazon's awards-based ad technology drops the price of an item as a consumer views an ad for the product. Read the whole story
by Joe Mandese
Agency and digital platforms vet Marta Martinez has joined Google as director of agency platforms. She was formerly Chief Revenue Officer of Intersection, the … Read the whole story
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by Laurie Sullivan
Oath has launched a new version of its in-app mobile bidding platform released in 2017, which works like header bidding. It is described as … Read the whole story
COMMENTARY
by Craig Witt, Columnist
Hispanic-owned businesses represent one of the fastest-growing segments of the U.S. economy right now. Most Hispanics are fluent in Spanish, and often speak the … Read the whole story
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by Joe Mandese
The Media Rating Council is looking at raising the bar on video ad impressions to "100%" viewable, and has issued an RFP for research … Read the whole story
by Chuck Martin
About a third of shoppers say it is important to receive promotional and sales information sent directly to their phone when entering a store, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
While Facebook is inside Cambridge Analytica's London offices, the regulator is still waiting for a writ. Read the whole story
COMMENTARY
by Roger Gorman, Op-Ed Contributor
Last year was dubbed the year of artificial intelligence and for good reason. The technology really hit the mainstream last year, with Google Home, … Read the whole story