Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Searches may reflect intent and the concerns of people looking for information -- but when it comes to the Cambridge Analytica scandal, some brands have it all wrong. Read the whole story
by Laurie Sullivan
Google introduced Waze Local on Wednesday. The navigation app now allows small businesses to buy local advertising such as branded pins, paid-search ads, and … Read the whole story
-
by Laurie Sullivan
Flashtalking found a higher rejection rate for tracking cookies on mobile devices. The study also suggests tablets are the worst for cookies, with more … Read the whole story
-
by Wendy Davis
As a private company, Google has the right to decide how to treat content on its platform, U.S. District Court Judge Lucy Koh ruled. Read the whole story
by Gavin O'Malley
A new Privacy Shortcuts menu has been created. Users can control their data in a few taps, with clearer explanations of how Facebook's controls … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
The FTC is investigating the social network -- and it's come under fire in several countries. But for now, it's unclear if the scrutiny … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The Brand Indicators for Message Identification (BIMI) standard allows brand logos to appear next to emails in the inbox list. Read the whole story
-
by Richard Whitman, Columnist
For reasons that remain a bit mysterious, Apple is barring the sale of emoji packs supporting the Testicular Cancer Awareness Foundation. Read the whole story