Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The promise of the internet for B2C and B2B marketing has always been the ability to reach a global network of consumers -- yet only a few businesses are truly … Read the whole story
by Laurie Sullivan
Google has made changes to its artificial intelligence team, which also shakes up search -- splitting its AI group into its own business unit … Read the whole story
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by Laurie Sullivan
Amazon's fledgling advertising business could grow to around $20 billion in 2020, according to Alex DeGroote, a media analyst at Cenkos Securities. Read the whole story
by Sarah Mahoney
The year-long study analyzes both search and direction requests, pinpointing the best days and months to market to customers by sector. Read the whole story
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by Melynda Fuller
Investors are Meredith, ESPN, CBSi, Fox News and NBCUniversal. TRUSTX now counts 22 publishers and hundreds of advertisers now currently trading on its marketplace. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
There are many studies done that quantify "time spent." But the simple truth is that media is too big a catchall category to make … Read the whole story
COMMENTARY
by Ishan Bhaumik, Columnist
Reach, frequency, delivery and ratings. For decades, the advertising industry has primarily traded against these time-honored metrics. But in essence, marketers use these metrics … Read the whole story