Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The terms and requirements for consent to use the data remain one of the greatest challenges for marketers, according to Andrew Frank, Gartner Research analyst and vice president. Read the whole story
by Laurie Sullivan
On Monday, Google released a Google Assistant voice command enabling music lovers to keep up with events at the festival, which begins April 13. Read the whole story
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by Laurie Sullivan
TVSquared, which connects search advertising with TV performance analytics and optimization, has formed partnerships with cloud providers like Adobe and recently expanded its offices … Read the whole story
by Larissa Faw
Google's Preferred Lineup program will run ads only on videos that have been 100% verified, which has been made easier through new content eligibility … Read the whole story
by Joe Mandese
Two-thirds of all traffic to websites linked from a tweet emanates from a bot, according to findings of an exhaustive computational analysis released this … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers don't hear much about bringing in offline data to optimize online ad bids -- but TruSignal, a predictive analytics and data company, is … Read the whole story
by Wendy Davis
"Google has made substantial profits from the collection and use of personal data from children on YouTube," 23 advocacy organizations allege in an FTC … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While virtual and augmented reality keep advancing, there still are obstacles to mass adoption. The most significant one is serious, since it involves the … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
There's lots of talk about cool new hardware these days. Oculus GO is soon to hit the market with a price point of $199 … Read the whole story