Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Andrew Frank, Gartner Research vp and analyst, says that although GDPR documents clearly define the definition of "consent," the process of obtaining it is less clear. Read the whole story
by Laurie Sullivan
Click-through rates for search rose 25% year-over-year, showing how improved ad targeting allows publishers to deliver more relevant ads to people. Read the whole story
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by Laurie Sullivan
Cross-device tracking and website visitors should be a greater focus for search marketers as the EU begins to enforce GDPR. Google began working on … Read the whole story
by Laurie Sullivan
Forrester reported in its Q4 Digital Marketing Tracker that Facebook saw price-per-ad growth accelerate to 43% year-over-year in Q4 2017. At Facebook and Alibaba … Read the whole story
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by Ray Schultz
Google has redesigned Gmail, adding several new security features and other capabilities. SendGrid's Len Shneyder discusses the upsides and downsides. Read the whole story
by Joe Mandese
An analysis of Americans' time spent with major digital platforms supports continued ad investments in Google's properties, but may question the longer-term wisdom of … Read the whole story
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by Ray Schultz
Most firms use AI -- but few are deploying the most advanced data capabilities. Read the whole story
by Chuck Martin
Data quality and security are the key challenges companies face in developing and selling products and services with artificial intelligence built in, according to … Read the whole story