Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Sergey Brin expressed caution in his annual shareholder letter this year, sharing his thoughts on the company's services and the ability of artificial intelligence to help computer systems learn
without … Read the whole story
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by Laurie Sullivan
Fitbit will use Google's Cloud services and Healthcare API to build out new digital health-related and wearables offerings for consumers and care management and … Read the whole story
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by Laurie Sullivan
Developers at the Economic Development Authority in Western Nevada have developed a platform that identifies interest from website searches and intent data, which can … Read the whole story
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by Wendy Davis
The Supreme Court agreed on Monday to decide whether Google should have been allowed to settle a class-action privacy lawsuit by agreeing to pay … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to a recent … Read the whole story
COMMENTARY
by Melynda Fuller
One issue continues to plague both Facebook and Google: fake news. So far, the companies blame the presence of fake news on posters and … Read the whole story
COMMENTARY
by Christopher Dean, Columnist
The history of marketing can be seen as an ever-increasing sophistication when it comes to segmentation and targeting. Read the whole story