Performance Marketing Insider
by Laurie Sullivan, Staff Writer
To help agencies with multiple clients and hundreds of locations manage their online presence, Google has launched a custom service and dashboard that also supports consumers who look up directions … Read the whole story
-
by Laurie Sullivan
Scammers have been abusing a feature in the Google Maps API, the link-shortening service on Google Maps. Users are redirected to undesirable websites by … Read the whole story
-
by Laurie Sullivan
Criteo's revenue was boosted by Criteo Customer Acquisition, Shopper Graph and Sponsor Products, which launched after HookLogic was acquired in 2016, the company said. Read the whole story
by Chuck Martin
Amazon still leads the market for smart speakers with its Echo line of products, but is losing market share, according to eMarketer's latest forecast. … Read the whole story
by Karlene Lukovitz
Among the top 10, five are food brands and three are tech brands, joined by UPS and Sony. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Voice is becoming a widely used computer interface, but has yet to make the leap to participate in consumers' more significant activities. Only about … Read the whole story
COMMENTARY
by Mark Bradley, Columnist
Today's successful brands aren't the cheapest or the sexiest. They're the ones with meaning. This "meaning" isn't defined by a single campaign. Instead, it's … Read the whole story
-
by Ray Schultz
First, there was the Gmail redesign. Now Microsoft is adding several features to Outlook. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
SMBs are increasing their email spend this year at a higher rate than those of other channels, GetResponse reports. Read the whole story