Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Engagement on automotive websites grew by nearly 10% in the first quarter of 2018. Visits from desktop devices grew 13% in the first quarter of 2018, compared to the last … Read the whole story
-
by Laurie Sullivan
Focused on audience segments, the platform integrates LinkedIn data and intent signals from Microsoft's consumer online services -- and taps Bing, one of Microsoft's … Read the whole story
-
by Laurie Sullivan
The funds will be used to drive adoption and distribution of its Houndify voice AI platform across verticals such as automotive, the Internet of … Read the whole story
by Chuck Martin
The number of connections to Google's Assistant has grown substantially. The search giant is now opening an investment program to advance digital assistance even … Read the whole story
by Sara Guaglione
Meredith's NewFront announced a new ad product called "Meredith Stories," vertical video content from its brands for mobile viewing. Advertisers will also have the … Read the whole story
by Joe Mandese
Nearly eight years after it was launched, the ad industry's consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Yahoo Mail and Rogers have had to change their terms of service in response to a flap over privacy in Canada. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
I did a little research to determine if, by looking at my Facebook data, a smart marketer might have predicted my purchases. In short, … Read the whole story
COMMENTARY
by Adam Rossow
Content marketing is moving at light speed and expected to be worth $412 billion by 2021, according to market study by Technavio. Companies of … Read the whole story
by Joe Mandese
Google, followed closely by Hershey's, are America's "most loved brands," according to the 2018 edition of a study of hundreds of thousands of adults … Read the whole story