Performance Marketing Insider
Engagement on automotive websites grew by nearly 10% in the first quarter of 2018. Visits from desktop devices grew 13% in the first quarter of 2018, compared to the last … Read the whole story
Focused on audience segments, the platform integrates LinkedIn data and intent signals from Microsoft's consumer online services -- and taps Bing, one of Microsoft's … Read the whole story
The funds will be used to drive adoption and distribution of its Houndify voice AI platform across verticals such as automotive, the Internet of … Read the whole story
The number of connections to Google's Assistant has grown substantially. The search giant is now opening an investment program to advance digital assistance even … Read the whole story
Meredith's NewFront announced a new ad product called "Meredith Stories," vertical video content from its brands for mobile viewing. Advertisers will also have the … Read the whole story
Nearly eight years after it was launched, the ad industry's consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less … Read the whole story
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Yahoo Mail and Rogers have had to change their terms of service in response to a flap over privacy in Canada. Read the whole story
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I did a little research to determine if, by looking at my Facebook data, a smart marketer might have predicted my purchases. In short, … Read the whole story
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Content marketing is moving at light speed and expected to be worth $412 billion by 2021, according to market study by Technavio. Companies of … Read the whole story
Google, followed closely by Hershey's, are America's "most loved brands," according to the 2018 edition of a study of hundreds of thousands of adults … Read the whole story
