Performance Marketing Insider
Amazon "abruptly" shuttered its Google Shopping campaigns after competing in the auction for more than a year and a half, according to Merkle, a performance marketing agency owned by Dentsu … Read the whole story
Google and YouTube continue to take search market share -- particularly on mobile devices and in local markets, where rivals remain weak. Read the whole story
Google on Monday announced it will make the new version of AdWords the exclusive way for marketers to manage their ad campaign accounts. By … Read the whole story
"We're partnering with advertisers and partners on other ways to measure ad campaigns, including accelerating our expansion of Ads Data Hub," a Google spokesperson … Read the whole story
- COMMENTARY
Ryan Rolf, who spearheads data sales at Lotame, is calling on the industry to change its pricing model. Read the whole story
The company's partnership with Brave will include a push to monetize reader traffic by providing readers with Basic Attention Tokens (BAT) they can then … Read the whole story
- COMMENTARY
As an industry, ad tech has always been defined by its state of constant change, but this past year has made all the previous … Read the whole story
- COMMENTARY
Google is revamping Google News, while incorporated elements of its Newsstand app and YouTube. In addition, Apple is expected to use newly acquired Texture … Read the whole story
- COMMENTARY
Consumers want every interaction from brands and retailers to be quick, personalized and informative. Read the whole story
