Performance Marketing Insider
by Laurie Sullivan, Staff Writer
On Thursday the White House will host a summit with Accenture, Amazon, Google, Facebook, Intel, IBM, Oracle, Microsoft and other tech companies, and will discuss funding for "cutting-edge research"
into … Read the whole story
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by Laurie Sullivan
On Wednesday Google revealed plans to integrate the IAB Tech Lab's Open Measurement software development kit (SDK) into Google Mobile Ads and Interactive Media … Read the whole story
by Laurie Sullivan
Hearst Newspapers will announce a partnership Wednesday to test pay-per-article technology on its publications. The platform also enables advertisers to hand-select topics they want … Read the whole story
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by Steve McClellan
With the acquisition, the companies will merge their respective data intelligence platforms, creating what they believe will be a more attractive business proposition to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Digital shopping assistants are coming in a big way. At least that's the viewpoint of urban early adopters in key cities around the world. Read the whole story
COMMENTARY
by Melynda Fuller
Four trade groups representing major publishers took on Google and its data policies as GDPR approaches. Read the whole story
COMMENTARY
by Michelle Lomas, Columnist
Recent changes to Facebook's algorithm have brands and publishers in a spin, with the fear of their content no longer easily appearing in consumers' … Read the whole story