Performance Marketing Insider
by Laurie Sullivan, Staff Writer
As Google unveils AI technology that helps its virtual assistant schedule appointments in a human-like voice, varying speech patterns and dialects may no longer be a consideration for businesses
receiving … Read the whole story
by Laurie Sullivan
As Gannett transforms into a digital publisher, the deal builds on its data-driven digital marketing and advertising services, strengthened by the acquisitions of ReachLocal … Read the whole story
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by Laurie Sullivan
Similar to voice and traditional search, Google views vision and images as fundamental shifts in search and computing. At the Google I/O event, the … Read the whole story
by Joe Mandese
Digital ad spending set a new record in 2017 -- topping $88 billion, an increase of 21% from 2016, according to the just-released IAB … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
For a couple of centuries now, we've been refining the process of advertising. The goal has always been to get people to buy stuff. … Read the whole story
COMMENTARY
by Jim Dicso, Columnist
Personalization is the endgame of modern digital marketing. In an effort to compete with digital-first brands that set consumers' expectations, like Amazon, Google and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Voice agents are on the verge of taking on a new role. The demonstration of Google Duplex at the Google developer conference this week … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Blockchain is being used by more companies to ensure that advertisers' messages are reaching the right consumers. Rodger Wells, CEO of Dashbid, constructed his … Read the whole story
COMMENTARY
by Christophe Menard, Columnist
Big data is breaking new ground in digital marketing. What does the future hold-for AI and for humans? Read the whole story