Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Paid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $41 billion in 2017. Digital ad revenue captured by search fell to 46.2%, from 47.7% in 2016. Read the whole story
by Laurie Sullivan
An analysis of Mother's Day floral purchase data and trends found that consumers who buy flowers for Mother's Day are far more likely to … Read the whole story
by Laurie Sullivan
The creation of a unique cryptocurrency would allow Facebook members to make purchases with retailers that advertise on its platform, and enable advertisers to … Read the whole story
COMMENTARY
by Ashley Fletcher, Op-Ed Contributor
A primary focus on location -- instead of keywords -- could actually pay significant dividends, although it seems like a significant shift in the … Read the whole story
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by Wendy Davis
Google says in papers filed this week that its terms of service "expressly require arbitration of 'all disputes and claims'" that "relate in any … Read the whole story