Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Paid search was the best last-click channel for Mother's Day with nearly 31% of orders, followed by organic at around 24% and referral at around 23%. Paid-search ads were clicked … Read the whole story
by Laurie Sullivan
Microsoft is banning ads promoting the sale of cryptocurrency on Bing, and updated its financial product and services policy, despite its willingness to allow … Read the whole story
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by Laurie Sullivan
adMarketplace's appointment of Ariff Quli puts an experienced ad exec in the CRO seat, who can support native advertising, augmented reality and computer vision. Read the whole story
by Laurie Sullivan
Google scaled back a new auto-play policy in the latest version of its Chrome browser, to stop unwanted video ads with sound from serving … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Artificial intelligence will be used in most customer interactions within a few years, studies show. Here's why. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As brands and agencies attempt to get their arms around the various aspects of artificial intelligence, a high-powered group of industry executives spent the … Read the whole story
COMMENTARY
by David Kiley
By creating a new, simpler, marketplace for rewards redemption, Rewards.com's model, in time, could crack the mass-market with crypto. Read the whole story