Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Modern entrepreneurs must now understand many of the tools required to run their business and advertising strategies. Clate Mask, CEO-cofounder of Infusionsoft, calls the challenge "new chaos." Read the whole story
by Laurie Sullivan
Google announced Thursday that it will require all AdWords advertisers to use Parallel Tracking for click measurement across its Search Network and with Shopping … Read the whole story
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by Laurie Sullivan
The suite will provide a set of tools that support broadcast radio, which the company hopes will transform the way advertisers plan, buy and … Read the whole story
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by Ray Schultz
UK agency RS Digital is now offering a suite of email services. Read the whole story
by Chuck Martin
There are three discrete steps marketers should take to get started with using voice assistants and smart speakers for marketing, according to a new … Read the whole story
by Larissa Faw
Accenture Interactive's new Personalization report takes a look at what shoppers like and dislike about personalized brand interactions. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Three Republicans voted in favor of restoring rules that prohibit Internet service providers from blocking or throttling traffic and from charging higher fees for … Read the whole story