Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Privacy watchdog Dylan Curran believes that people no longer search the web, but rather the web searches for information about people. He recently exposed Google and Facebook consumer data practices … Read the whole story
-
by Gavin O'Malley
Marketers will be able to search through a list of potential influencer partners based on "audience match," reach, engagement, follower counts, and the number … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Lotame now runs one of the world's largest data exchanges, with 65 data providers and more than 4 billion cookies and mobile device IDs. … Read the whole story
COMMENTARY
by Joe Mandese
I was already thinking about the role blockchain may or may not play in digital media buying, especially the programmatic kind, before Parsec's Marc … Read the whole story
by Steve McClellan
The new offering combines Reprise's core search and SEO capabilities with Society's social offering and Ansible's mobile experise. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Can computers do journalism? Probably not. But can computers help journalists? The answer would certainly be yes. I set out to explore the edges … Read the whole story
by Chuck Martin
Bank of America is introducing its AI-driven virtual assistant Erica to its 25 million mobile clients. The digital assistant combines artificial intelligence, predictive analytics … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
New cars can come with sensors that detect when the car drifts into another lane or cause the car to brake if a person … Read the whole story