Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The Forrester report suggests retail brands will invest 55% more in online marketing and advertising by 2023 and less in traditional search channels as more consumers head toward Amazon and … Read the whole story
by P.J. Bednarski
Acer says it has a marketing campaign with Amazon and will be promoting its computers' systems with Alexa on Amazon's site. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A fifth goes to the platforms before anyone else is paid. Surely blockchain's transparency is the answer? Read the whole story
by Wendy Davis
An ad industry self-regulatory group wants political advertisers to insert "Political Ad" icons in online ads that expressly urge people to vote for or … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
This podcast conversation with Leigh Christie deals with virtual reality, augmented reality and 360-degree video, where it's all heading and how brands fit in. Read the whole story
-
by Ray Schultz
Adobe will integrate Magento's Commerce Cloud into its own Experience Cloud after the third-quarter closing. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
From coming pretty much out of nowhere not that long ago, smart speakers are flooding consumers' homes. Back in early 2016, only 3% of … Read the whole story