The Forrester report suggests retail brands will invest 55% more in online marketing and advertising by 2023 and less in traditional search channels as more consumers head toward Amazon and … Read the whole story
Acer says it has a marketing campaign with Amazon and will be promoting its computers' systems with Alexa on Amazon's site. Read the whole story
A fifth goes to the platforms before anyone else is paid. Surely blockchain's transparency is the answer? Read the whole story
An ad industry self-regulatory group wants political advertisers to insert "Political Ad" icons in online ads that expressly urge people to vote for or … Read the whole story
This podcast conversation with Leigh Christie deals with virtual reality, augmented reality and 360-degree video, where it's all heading and how brands fit in. Read the whole story
Adobe will integrate Magento's Commerce Cloud into its own Experience Cloud after the third-quarter closing. Read the whole story
From coming pretty much out of nowhere not that long ago, smart speakers are flooding consumers' homes. Back in early 2016, only 3% of … Read the whole story