Performance Marketing Insider
Data released this week suggests that online marketing and advertising campaigns should lead consumers into stores, rather than focus on getting consumers to make purchases online. Read the whole story
Yelp filed a formal complaint with the European Commission alleging that Google prioritizes its own search services and content, minimizing those of its competitors. Read the whole story
The 100 most valuable brands on Forbes' list, published Wednesday, are worth a cumulative $2.15 billion -- up 10% from a year ago. The … Read the whole story
IAB Tech Lab is proposing a new framework aimed at giving buyers more granular information about the type of consumer data that fuels targeted … Read the whole story
The firm already has clients lined up and promotes the offering as more transparent than many of its competitors. Read the whole story
- COMMENTARY
Media has to change every couple of years, or it gets old. We had print, then radio, then TV. Along came the Internet, then … Read the whole story
