Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Speculation around what Meghan Markle would wear impacted the amount marketers spent on paid-search advertising during the week leading up to the royal wedding. Read the whole story
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by Laurie Sullivan
Some marketers think the verification process is taking too long. Google announced more changes and a partnership with LegitScript in April to reinstate the … Read the whole story
by Laurie Sullivan
The patent collects data from one set of platforms, enforces any restrictions for use of the data collected, and redirects the data to other … Read the whole story
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by Laurie Sullivan
The tool automatically builds search groups and organizes categories to help marketers gain insights from thousands of competitive and brand search terms that otherwise … Read the whole story
by P.J. Bednarski
Point your phone at a lovable but aloof dog and Google Lens will tell you she's a wire-haired fox terrier. See that piece of … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As Google is sued for billions, are we about to see data privacy as the new direction for the PPI claims industry? Read the whole story
COMMENTARY
by Jennifer Kyriakakis, Columnist
Customer experience is undergoing a massive shift - similar to how smartphones took hold ten years ago. At that time, if your brand didn't … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
The best kind of data to have is data about your audience of prospects - the more detailed and personal, the better. Marketers can … Read the whole story
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by Alex Weprin
RYOT Studio, the branded content studio launched by Oath late last year, announced two programs: The Earthrise Project, comprising thousands of pieces of readymade … Read the whole story
by Larissa Faw
A year in the making, the Groupe unveiled the innovation platform in Paris today. It worked with Microsoft on the project. "Artificial intelligence (AI) … Read the whole story
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by Wendy Davis
The "Do Not Track Kids Act" would prohibit companies from collecting personal data, including location information and tracking data, from young teenagers without their … Read the whole story