Performance Marketing Insider
Facebook, Instagram, and Twitter announced major changes to the way political and other types of ads and content will appear and become searchable on their respective advertising networks, as well … Read the whole story
As the GDPR goes into enforcement Friday, marketers are rethinking their reliance on customer data. About 40% of those participating in a study now … Read the whole story
The Media Trust's malware team has discovered a malware campaign that hit dozens of global digital media publishers and at least 15 ad networks. Read the whole story
Four social media sites -- Facebook, Google, WhatsApp and Instagram -- have been accused of "forced consent." Read the whole story
- COMMENTARY
The word "brand" is used broadly as a business buzzword. Comprised of a company or product name, a brand acts as a reassuring signpost … Read the whole story
B2B marketers are lagging in measurement and attribution, according to a study by DemandGen and BrightFunnel. Read the whole story
Publicis Groupe's Marcel is getting most of the ink right now. But on this side of the pond, Havas today unveiled a big bet … Read the whole story
