Search & Performance Insider
Referral traffic from Google search is up, due primarily to increased traffic from an increase in mobile use by consumers and from companies optimizing their sites using Accelerated Mobile Pages. … Read the whole story
Kevin Lee, who transformed Didit from a search company into a content agency, plans to secure additional financial backing to seal the deal for … Read the whole story
Google's programmatic audio ads are now available to all advertisers using its demand-side DoubleClick Bid Manager platform. Marketers will have global access to ad … Read the whole story
Topix developed a strategy to profitably drive readers to the site using content based on four emotions to create relationships with readers through a … Read the whole story
As advertisers demand more information about the quality of the data they use, LiveRamp has developed a data-scoring initiative to validate the quality of … Read the whole story
- COMMENTARY
The 4As and the UK's IPA are protesting Accenture's move to start a programmatic practice, citing blatant conflicts of interest. Read the whole story
The partnership will allow marketers to utilize Merkle-developed people-based research and targeting platform M1, mapped to 242 million U.S. adults with people-based IDs across … Read the whole story
- COMMENTARY
You thought it was only Ghostery leaking email addresses in its GDPR notices? Think again. Read the whole story
The National Basketball Association is launching an augmented reality experience in the NBA app for the 2018 playoffs and finals, now underway. The NBA … Read the whole story
