Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The biggest trends influencing search marketers include smartphone shipments, voice search and the changing influence of two major online players -- Google and Amazon. Read the whole story
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by Laurie Sullivan
Paid search accounted for 65% of all traffic to AmazonBasics electronics products, the company's fastest-growing category, in the first quarter of 2018, although it … Read the whole story
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by Laurie Sullivan
Google has been dubbed by "The Wall Street Journal" as the "early winner" in Europe's new data protection law -- mainly because the company … Read the whole story
by Gavin O'Malley
The "Promoted Video at max width" unit spans across the app's two-column feed and streams ad content right where users are browsing. The new … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It is often overlooked, but Warc says search is growing again -- at the expense of display. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The market for robots is growing exponentially and undergoing a major transition. Robotic categories now include autonomous cars, unmanned aerial vehicles (UAV), customer service … Read the whole story
COMMENTARY
by Douglas Eymer, Columnist
As a seasoned professional visual brand builder, I have been both an accomplice and observer of the unnecessary destruction of a company's visual brand … Read the whole story
COMMENTARY
by Wayne St. Amand, Columnist
It's no wonder marketers' heads are spinning. Today's always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, … Read the whole story