Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Apple reportedly is expanding its advertising network through search by partnering with Pinterest and Snap. Read the whole story
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by Laurie Sullivan
A report published Thursday estimates that more than 1.5 million businesses, website publishers, and nonprofits benefited from Google's ad tools AdWords and AdSense in … Read the whole story
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by Laurie Sullivan
Consumers are 180% more likely to click on results with concrete words like "shop," when close to making a purchase, while searchers are 20% … Read the whole story
by Wendy Davis
"Industry self-regulation can serve as an important part of the Commission's approach to regulating online advertisements," the IAB says in comments submitted to the … Read the whole story
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by Ray Schultz
Only days after it was filed, the court has rejected ICANN's motion to force EPAG to collect certain data on domain registrants. Read the whole story
COMMENTARY
by Melynda Fuller
Sidi believes Google's regulations are an attempt to engage readers with the entire commercial environment by making it one they want to engage with. Read the whole story