Performance Marketing Insider
Philip Zimmermann, the inventor of the PGP encryption system he designed in the early 1990s, has joined the StartPage search engine, which allows people to privately search Google results. Read the whole story
Direct traffic to news websites is the No. 1 traffic source and search is second, responsible for 21.8% of the top 100's traffic from … Read the whole story
Toluna has rebranded its market research services as a hybrid offering of DIY and full support and combined the tools into one platform, said … Read the whole story
Marketers will now be able to programmatically target audiences based on mobile app consumption and demographics, expand the mobile app audience segments in PushSpring … Read the whole story
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Location data sellers typically tell brands that they know that a user went to the Starbucks at 33rd and 5th in New York at … Read the whole story
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Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It's now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and … Read the whole story
