The deal will allow marketers at small to medium-sized businesses to optimize search marketing campaigns they run on Bing through NetElixir's LXRGuide platform. Read the whole story
The fashion recommendations link directly to sellers across Amazon's marketplace. It's not clear whether Amazon will charge merchants to recommend or sponsor their products, … Read the whole story
The most common emotions associated with online purchases are happy (64%), excited (45%) and productive (44%), according to data released Wednesday. Read the whole story
View-through rates (VTRs) for native video ads remain high in the first three months of 2018. In-feed native video VTRs average around 40% worldwide … Read the whole story
Facebook and Google failed to comply with a Washington law requiring companies to maintain publicly available information about political ads, a new lawsuit alleges Read the whole story
Now members of Facebook's Audience Network can bid into auctions for publishers that manage app monetization in house. With header bidding, publishers can conduct … Read the whole story
"Marketers ... made it clear that it's not more data they are looking for, rather better insight. They're aflush with dashboards." Read the whole story
In the last few years, top brands like Pepsi, H&M and Dove have faced backlash for their tone-deaf advertisements that offended multicultural communities across … Read the whole story
Is advertising going to take a step backwards? I ask this question because I find the current state of advertising to be fascinating. Let … Read the whole story
For smart home devices, brand loyalty may take a back seat to interoperability. Consumers planning to by a smart home device consider it more … Read the whole story
As we become more familiar and comfortable with this language exchange, we must look at the effect it will produce on the culture of … Read the whole story