Performance Marketing Insider
Amazon has gained the confidence of 67% of its customers who say they trust it to protect their personal data, according to a recent MPR/Marist poll conducted via telephone interviews. Read the whole story
C3 Metrics initially became the only measurement company to achieve "Google compliance" -- the ability to work with Google when GDPR went into enforcement … Read the whole story
The dashboard allows advertisers to benchmark themselves vs. competitors in impression share, clicks spend, and ad copy themes. Users can also view competitors' top … Read the whole story
In a blog post published Thursday, Google Chief Executive Officer Sundar Pichai wrote that as a leader in AI, Google executives take a deep … Read the whole story
Google's new policy applies to ballot measures as well as state and local elections in Washington. Read the whole story
The parent of a young YouTube user who allegedly was tracked by Google for ad-targeting purposes has no grounds to bring a privacy lawsuit, … Read the whole story
- COMMENTARY
Email still drives the highest ROI. But there's a change in the way brands are using it. Read the whole story
