Performance Marketing Insider
If advertisers are looking for an advertising alternative other than Google, does that mean they are following consumers to other platforms? Read the whole story
Google CEO Sundar Pichai wrote that while the company will not develop artificial intelligence for weapons, it will continue to work with governments and … Read the whole story
WPP Chairman Roberto Quarta is pushing for an overhaul that better supports digital advertisers, and plans to merge under-performing agencies into other more productive … Read the whole story
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Three industry organizations -- the Association of National Advertisers, Data & Marketing Association and Network Advertising Initiative -- recently donated a combined $125,000 to … Read the whole story
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The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having … Read the whole story
- COMMENTARY
New ways to target audiences also mean higher costs to marketers. Some silver lining here: Your media agency existing tools are still good place … Read the whole story
