Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Is it possible that President Donald Trump could win the Nobel Peace Prize for his historic meeting with Kim Jong-un? Read the whole story
-
by Laurie Sullivan
The always-on consumer has caught up with Google and now demands more from brands and retailers. On Tuesday Google released several new ways for … Read the whole story
by Laurie Sullivan
Carousel Ads, which initially debuted on social sites like Facebook and search engines like Microsoft Bing, have made their way to LinkedIn. Read the whole story
-
by Laurie Sullivan
A handful of brands such as Audi, Nintendo, Olympic channel, Artemis Hotel and Netflix have been testing the ad unit sold on a cost-per-view … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Tomorrow Networks has developed a way to measure its pharmaceutical clients' campaigns that goes beyond traditional digital metrics, which the company's executives believes will … Read the whole story
by Sara Guaglione
Google Search now surpasses Facebook in sending more traffic to publishers. Google had the highest percentage of external traffic to most of the 23 … Read the whole story
-
by Alex Weprin
NBCU has new targets as it grows its ad business and has proven it competes with every other media company, said Linda Yaccarino, chairman, … Read the whole story
by Chuck Martin
The number of connected Internet of Things sensors and devices will exceed 50 billion by 2022, according to a new market forecast by Juniper … Read the whole story
by Joe Mandese
Reddit, a news-sharing and commenting community that has relatively low share of mind on Madison Avenue, now ranks as the third top U.S. website, … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Conversational commerce, where consumers purchase products and service through voice assistants such as Amazon's Alexa, Google Assistant and Apple's Siri, is still relatively new … Read the whole story