Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The Swedish retailer Ikea analyzed peoples' search questions around relationships and family drama, and began renaming its products to match some of the most searched-on phrases in google.com. Read the whole story
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by Laurie Sullivan
JD.com will join Google Shopping and bring a selection of its products to consumers worldwide. The partnership emerges in trying times for U.S.-China trade … Read the whole story
by Laurie Sullivan
In a blow to consumer confidence and a strike against trust in publishers, a type of malware is distributing adware to people searching and … Read the whole story
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by Wendy Davis
The settlement, If accepted by Breyer, will resolve an 8-year-old battle stemming from revelations that the Google's Street View cars collected a host of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When The Basement became Schlage's agency of record in 2017, it transitioned the door hardware brand's ad-buying strategy from traditional linear TV to programmatic, … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
With artificial intelligence (AI) increasingly accepted as a marketing tool, marketers are surveying the landscape to decide who can provide them with the most … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Amazon Go, the store without cashiers that automatically charges people for things they put in their bags, carts or pockets after they leave the … Read the whole story
COMMENTARY
by Doug Manson, Columnist
Rewarded. Value-exchange. User-initiated. Whatever you call it, the video ad format mobile consumers opt into is one of the fastest-growing ad units. Why? It … Read the whole story