Performance Marketing Insider
The Swedish retailer Ikea analyzed peoples' search questions around relationships and family drama, and began renaming its products to match some of the most searched-on phrases in google.com. Read the whole story
JD.com will join Google Shopping and bring a selection of its products to consumers worldwide. The partnership emerges in trying times for U.S.-China trade … Read the whole story
In a blow to consumer confidence and a strike against trust in publishers, a type of malware is distributing adware to people searching and … Read the whole story
The settlement, If accepted by Breyer, will resolve an 8-year-old battle stemming from revelations that the Google's Street View cars collected a host of … Read the whole story
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When The Basement became Schlage's agency of record in 2017, it transitioned the door hardware brand's ad-buying strategy from traditional linear TV to programmatic, … Read the whole story
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With artificial intelligence (AI) increasingly accepted as a marketing tool, marketers are surveying the landscape to decide who can provide them with the most … Read the whole story
COMMENTARYAmazon Go, the store without cashiers that automatically charges people for things they put in their bags, carts or pockets after they leave the … Read the whole story
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Rewarded. Value-exchange. User-initiated. Whatever you call it, the video ad format mobile consumers opt into is one of the fastest-growing ad units. Why? It … Read the whole story
