Performance Marketing Insider
The shift to digital and emerging technologies and the inability of some large holding companies to meet the needs of brands has fostered the growth of smaller, independent agencies created … Read the whole story
A visual search feature on Bing launched Thursday for Android and iOS devices allows users to learn more about their environment, as well as … Read the whole story
Marketers are concerned about a lack of visibility into consumer actions across online marketplaces such as Amazon, Target and Walmart. Some 73% think Amazon … Read the whole story
- COMMENTARY
To help marketers and brands stay ahead of the curve, here are the top packing trends and predictions for this travel season. Read the whole story
- COMMENTARY
The Ozone Project will line up alongside Reach and 1XL as papers combine to take on the duopoly. Read the whole story
Media technology companies continue to dominate -- and expand -- their brand value, according to just-released estimates from BrandFinance's annual "US 500" report. The … Read the whole story
Just last November, seventeen of the top 20 conservative websites tracked by TheRighting experienced declines in visits compared to the same month a year … Read the whole story
- COMMENTARY
Email remains the "go-to channel" in B2B. Of 160 executives, 81% say it is best at converting leads late in the funnel. Search comes … Read the whole story
Results from an augmented reality ad campaign for Saban Brands' Power Rangers franchise have been tabulated to determine the AR impact on time spent … Read the whole story
