Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Kayak and Expedia came out the biggest winners in terms of click share during the Finals series for the term "Cleveland Cavaliers." Expedia dominated the term "Flights to Cleveland" with … Read the whole story
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by Laurie Sullivan
Consumers have latched on to the words "open" and "transparency," especially when hearing and learning about technology they don't fully understand. Some 80% believe … Read the whole story
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by Laurie Sullivan
To simplify use of its privacy controls and settings, Google is rolling out a redesign for a dashboard that allows users to log in … Read the whole story
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by Laurie Sullivan
"People don't trust that they got what they paid for," said Paul Brody, EY's global innovation leader, citing viewability, reporting errors, and the way … Read the whole story
by Chuck Martin
The smart home market globally will ship 550 million devices this year, growing 27% over the previous year, according to the new International Data … Read the whole story
by Joe Mandese
More Americans would choose to consume media via models that provide access for free with a few long-form ads, but free ad-supported media with … Read the whole story
COMMENTARY
by Kamiu Lee
Since the onset of artificial intelligence's use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take … Read the whole story
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by Alex Weprin
YouTube announced at Vidcon that it would add memberships and merchandising opportunities for creators in a bid to compete with competitors like the Amazon-owned … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Marketers are becoming more innovative in how they get consumers to interact with smart home speakers. As a promo for "Jurassic World: Fallen Kingdom," … Read the whole story
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by Wendy Davis
A New York appeals court ruled Thursday that the state attorney general can pursue claims that the company's broadband ads duped consumers. Read the whole story