Performance Marketing Insider
Stone Temple Consulting analysis released Tuesday suggests Google is undergoing an optimization process to improve results for Google featured snippets, which change frequently over time. Read the whole story
The companies say ad buyers can transact traditional ad buys integrated with SRDS data for the first time, even on a programmatic platform. Read the whole story
An AI engine called "Koa" drives Planner, the new data-driven planning tool. Megagon, a new user interface, provides recommendations and insights in real-time. Read the whole story
Almost three-fourths of email marketers rate their ROI as good or excellent. But few are using AI. Read the whole story
It is doing so with the product launch of Audience Now in partnership with Acxiom's LiveRamp data store. Read the whole story
Backers of a California ballot initiative aimed at boosting privacy say they will withdrew the initiative if state lawmakers pass a new privacy law … Read the whole story
COMMENTARYConsumers were asked if they would trust a digital assistant to provide general information such as weather, news, research and product information, and results … Read the whole story
