Performance Marketing Insider
With Smart Campaigns, we finally have an online ad platform specifically designed to support small and local businesses looking to run search and other types of ads online. Read the whole story
Google has rebranded its ad and platform products to evolve with changes across the industry. On Wednesday, Google AdWords becomes Google Ads, and DoubleClick … Read the whole story
The improvements aim to address concerns that commercially available facial recognition technologies more accurately recognize the gender of people with lighter skin tones than … Read the whole story
Creating a data powerhouse that supports online advertising and protects consumer privacy seems a little more challenging these days with several government data initiatives … Read the whole story
- COMMENTARY
David Justus, Lotame vice president and IAB Tech Lab Data Transparency Standards Working Group co-chair, provides a glimpse into the possibilities made available through … Read the whole story
Rather than opening the floodgates to all cryptocurrency ads, Facebook plans to continue prohibiting ads that promote binary options and initial coin offerings. Read the whole story
"We urge you to investigate the misleading and manipulative tactics of the dominant digital platforms in the United States, which steer users to 'consent' … Read the whole story
A federal appellate court has refused to revive a robo-texting lawsuit brought by a man who alleged that Yahoo sent him more than 27,000 … Read the whole story
Retail marketers will continue to be the engine driving digital ad spending at least through the next year, according to updated estimates released this … Read the whole story
- COMMENTARY
n case you haven't noticed, voice is everywhere. It is quickly going to become the dominant way we interact with computers in the coming … Read the whole story
