Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Price and convenience remain two of the most important messages when it comes to searching and buying products and services, especially when these services are tied to Amazon, Lyft, and … Read the whole story
by Laurie Sullivan
An increase in website hacking for search ranking and the spread of malware became one of the biggest trends in 2017. The malware could … Read the whole story
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by Laurie Sullivan
The companies will collaborate to make Google Assistant, Google Maps, YouTube, and Google Search available to users running KaiOS, a Linux-based mobile operating system. … Read the whole story
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by Wendy Davis
"The internet industry will not obstruct or block AB 375 from moving forward, because it prevents the even worse ballot initiative from becoming law … Read the whole story
COMMENTARY
by Ivan Guzenko, Columnist
We're witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with new ad … Read the whole story
COMMENTARY
by Shawn Schwegman, Columnist
JPMorgan Chase was running ads on more than 400,000 websites when it learned that less than 3% of those sites were leading to any … Read the whole story
COMMENTARY
by Joel Davis, Columnist
Rather than resisting the behemoth, perhaps they should consider jumping into Amazon's slipstream. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Are big media companies ready for another big wave of disruption? They'd better be. The direct-brand revolution is starting, and it might not be … Read the whole story
COMMENTARY
by Jacqueline Toro, Columnist
Emerging technology is constantly changing, opening new paths for brands to truly connect with consumers. With the rise of shoppable media, augmented reality, voice … Read the whole story