Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The partnership program brings together 23 new and existing partnership across viewability, brand lift, brand safety and more. Read the whole story
by Laurie Sullivan
Google announced tools that let artificial intelligence fine-tune ads -- helping marketers automate and optimize ad campaigns. Read the whole story
by Laurie Sullivan
Advertisers now have the option to add a call-to-action button to their ads in the redesign, mobile web and mobile apps. Read the whole story
by Laurie Sullivan
Partnerships now dominate today's marketing strategies, so the company chose a name that reflects its business model to support brands in making connections with … Read the whole story
by Laurie Sullivan
The CEOs of Apple and Alphabet received letters Monday from the Energy and Commerce Committee asking for answers about the collection of data through … Read the whole story
by Wendy Davis
The deal requires Google to donate 5.3 million to six nonprofits -- Carnegie Mellon University, World Privacy Forum, Chicago-Kent College of Law, Stanford Law, … Read the whole story
by Alex Weprin
Google will include links to text news articles after users search YouTube for a breaking news topic. Read the whole story