The partnership program brings together 23 new and existing partnership across viewability, brand lift, brand safety and more. Read the whole story
Google announced tools that let artificial intelligence fine-tune ads -- helping marketers automate and optimize ad campaigns. Read the whole story
Advertisers now have the option to add a call-to-action button to their ads in the redesign, mobile web and mobile apps. Read the whole story
Partnerships now dominate today's marketing strategies, so the company chose a name that reflects its business model to support brands in making connections with … Read the whole story
The CEOs of Apple and Alphabet received letters Monday from the Energy and Commerce Committee asking for answers about the collection of data through … Read the whole story
The deal requires Google to donate 5.3 million to six nonprofits -- Carnegie Mellon University, World Privacy Forum, Chicago-Kent College of Law, Stanford Law, … Read the whole story
Google will include links to text news articles after users search YouTube for a breaking news topic. Read the whole story