Search & Performance Insider
While Nike highlights the true colors for the two World Cup finalists, marketers also will show their true colors by connecting with influencers talking about the game and the brands. Read the whole story
Committing to automation may be a double-edged sword for search marketers as Google firms up plans to automate all facets of online advertising. Read the whole story
GeoEdge has built real-time malware-blocking technology into its platform, allowing publishers to monitor and keep ads that might have malicious code from serving up … Read the whole story
It's the latest effort by a holding company to drive personalized consumer experiences at scale, and follows the recent acquisition of Acxiom by Interpublic. Read the whole story
Glasswing Ventures, an artificial intelligence early-stage venture capital firm in Boston, has raised $112 million, reportedly the largest AI-focused fund on the East Coast. Read the whole story
- COMMENTARY
The Association of National Advertisers -- which criticizes the new privacy measure -- plans to lobby for changes. Read the whole story
Copyright Match scans uploaded videos and determines whether they are being uploaded for the first time. If the same (or similar) videos are subsequently … Read the whole story
- COMMENTARY
Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that's not … Read the whole story
- COMMENTARY
How to get your business in front of a vast digital audience, there are six important digital marketing channels you should be utilizing to … Read the whole story
- COMMENTARY
Although it might all sound impressive in a press release (or an investor deck), we have yet to see "personalized messaging at scale" deliver … Read the whole story
