Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Planning a vacation or business trip is becoming easier as more data about hotel and flight prices and availability moves online. Read the whole story
by Laurie Sullivan
Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billion vs. the $32.171 billion expected by a Thomson Reuters consensus estimate. Earnings … Read the whole story
-
by Laurie Sullivan
Counterfeit inventory diverted 1% of ad spend for display and 72% of video spend, tests conducted by Guardian US found. The anti-fraud website script … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Liberdy, a blockchain-based company building a platform that works like a data exchange, wants to turn the advertising model on its head. It wants … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are reasons to move to voice, since 32% of companies believe voice will prove to be their biggest differentiator from competitors this year. Read the whole story
by Joe Mandese
Based on current U.S. Census data, the equities research team at Raymond James issued an update this morning indicating they are "comfortable with our … Read the whole story
COMMENTARY
by Craig Waggy, Columnist
Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an … Read the whole story