Search & Performance Marketing Daily
Monday, July 23, 2018
  • Alphabet Revenue Up, Takes A Hit On Earnings Per Share From EU $5B Fine

    Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billion vs. the $32.171 billion expected by a Thomson Reuters consensus estimate. Earnings … Read the whole story

  • Guardian US Finds 72% Of Video Spend Is Fraudulent Without Ads.txt

    Counterfeit inventory diverted 1% of ad spend for display and 72% of video spend, tests conducted by Guardian US found. The anti-fraud website script … Read the whole story

  • Liberdy To Turn Advertising Permission-Based By 2021

    Liberdy, a blockchain-based company building a platform that works like a data exchange, wants to turn the advertising model on its head. It wants … Read the whole story

  • Businesses Turn To Voice Tech

    There are reasons to move to voice, since 32% of companies believe voice will prove to be their biggest differentiator from competitors this year. Read the whole story

  • Analysts Affirm 15% Growth For eCommerce

    Based on current U.S. Census data, the equities research team at Raymond James issued an update this morning indicating they are "comfortable with our … Read the whole story

  • How Brands Can Use Location Data, Analysis To Create Goodwill

    Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an … Read the whole story