Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Organic search is typically the first step in a real estate purchase or rental. In the U.S. there is a lot to go around. Zillow estimates that in December 2017 … Read the whole story
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by Laurie Sullivan
The Tune report estimates 27% were prompted by an ad to reinstall an app, 3% by a promotion and 3% by a website. Tune … Read the whole story
by Laurie Sullivan
Peak Games partnered with Ryan Reynolds on a campaign supporting a performance-based marketing model where the advertiser pays when a specific action is completed … Read the whole story
by Wendy Davis
"The changes announced by Apple will block tools used to support many online functions, including content personalization and advertising by forcing users to click … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
For Vector and its clients, the strategy required the formation of a partnership with Influential, a tech platform based on AI powered by IBM … Read the whole story
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by Wendy Davis
"If the European Commission's allegations are true, Google's conduct may have violated both federal and state antitrust laws," Missouri Attorney General Josh Hawley states. Read the whole story
COMMENTARY
by Brett Farmiloe, Columnist
Search Engine Optimization, or SEO, is a scary-sounding phrase that involves maximizing the number of visitors to your webpage. It's one of the main … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In yet another new metric, the online mega-retailer takes first place as the go-to place to get a smart speaker. Read the whole story