Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers spent 13% more in Q2, driven by click volume and higher cost per click. The US spent 12%, while the UK spent 14% and Europe 19%, per Marin Software. Read the whole story
by Laurie Sullivan
Google announced Tuesday it is working to make it easier to search and find data produced by organizations and provide it in search results … Read the whole story
by Laurie Sullivan
Bing Ads on Monday expanded its automated bidding strategies for campaigns that target locations in Australia, Canada, France, Germany, the UK and the U.S. Read the whole story
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by Laurie Sullivan
Pandora on Tuesday announced the integration of AdsWizz into its platform, giving advertisers the ability to purchase its audio ad inventory programmatically. Read the whole story
by Sara Guaglione
The network will stream market and global financial news 8 hours a day, including live shows, and will live on Yahoo's owned-and-operated channels for … Read the whole story
COMMENTARY
by Daniel Gulick, Op-Ed Contributor
Forward-thinking brands know the conversation shouldn't be TV vs. digital, but should focus on TV + digital. And in this case, TV + search. Read the whole story
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by Wendy Davis
1-800 Contacts plans to defend itself in an antitrust lawsuit by arguing that its search-ad agreements with rivals were reasonable, the company says in … Read the whole story
by Wendy Davis
"Users have no reason to expect that certain browsing behavior could determine the interest they pay on an auto-loan, much less that what their … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile payments have yet to become the favored way to pay. About a quarter of U.S. smartphone users pay with a mobile phone at … Read the whole story