Performance Marketing Insider
by Laurie Sullivan, Staff Writer
An eMarketer report analyzes the implications of voice and the barriers to adoption for consumers and marketers, looks at some early experiments and offers advice for planning a voice strategy. Read the whole story
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by Laurie Sullivan
eMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, or 70.4% of all programmatic digital display outlays in the U.S., this year. … Read the whole story
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by Laurie Sullivan
Starbucks, the Intercontinental Exchange and Microsoft are working to launch a new company that allows consumers and companies to buy, sell, and spend cryptocurrencies. … Read the whole story
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by Larissa Faw
The company says it is "first to market" with "view duration" and "incrementality" metrics. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The largest telecommunications company in South Korea has launched the country's first ever AR-powered mobile shopping service, which provides an online shopping experience similar … Read the whole story