Google offers an SOS alert for the California wildfires. A query for "California wildfires" returns a list of information about the California wildfires. The SOS alert is really about helping … Read the whole story
Google Express, a delivery service for consumer goods sold through Walmart, Target, Costco and other retailers, in the Shopping auction continues to account for … Read the whole story
Google reportedly plans to expand an outdoor advertising business in Germany using a programmatic ad-buying process. The digital screens are in public spaces such … Read the whole story
About 63% of customers say they are likely to stop working with companies that cannot meet their expectations in the way they communicate, which … Read the whole story
Before launching a campaign, marketers need to determine whether it should target a household or individual. When audience data ties to the household, it … Read the whole story
Email is first in nurturing, and a close second in lead generation, an Ascend2 study finds. Read the whole story