Performance Marketing Insider
by Laurie Sullivan, Staff Writer
About 69% of consumers use their smartphone to help them shop. Some 63% use the phone to research products, while 62% compare prices, 56% look for coupons or deals, 54% … Read the whole story
by Laurie Sullivan
The metric gives marketers a barometer to indicate whether the ad content ranges from "poor" to "excellent" and measure its relevance, quality and diversity. … Read the whole story
by Laurie Sullivan
News articles will appear in a carousel of the latest related headlines that provide a summary of diverse perspectives. The perspectives module, used for … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
PebblePost, which created programmatic direct mail, recently closed a $25 million series C funding round led by Advance Venture Partners (AVP). Read the whole story
by Melynda Fuller
Bloomberg's business and financial news will appear in a branded section on Perfil.com as part of the deal. Perfil.com will also gain access to … Read the whole story
-
by Gavin O'Malley
Using tactics similar to those deployed during the 2016 U.S. presidential election, these Twitter accounts engaged in vaccine-related debates months before election season. Read the whole story
by P.J. Bednarski
Amazon's global share of smart speaker shipments fell to 41% in Q2 2018 from 44% in Q1 and 76% in Q2 2017. Read the whole story